Human Centered Design & Innovation

  • 18 Sep 2014
  • 5:00 PM - 7:00 PM
  • The Harris Building
  • 45


Registration is closed

Date: Thursday, September 18, 2014
Networking Time: 5:00 pm
Panelists Take Stage: 6:00 pm
Location: The Harris Building (2nd Floor Ballroom)
111 Division Ave S, Grand Rapids, MI 49503
Parking: Nearby street parking and ramps.

Event Summary

The term "innovation" is one of the latest marketing buzzwords that is used so often and for so many different concepts that it's meaning is almost completely lost today.

However, did you know that there are people and organizations who specialize in helping businesses innovate? These people use innovation methodologies and frameworks, collectively known as Human Centered Design (HCD), or Design Thinking, to build creative and effective solutions. 

We're not talking about high-level or abstract theories; we mean real-world technical innovation shown by some of the most successful companies in the world. 

HCD is a collection of practical, hands-on, techniques & processes to help understand, design, and build solutions to solve problems in a more complete and creative manner. Even better, these techniques are meant to be used by everyone; not just those who consider themselves "creative". 

Come join us for a very thought-provoking event that just might change how you look at the world, how you define problems, and how you develop solutions. 


Seth Starner, NewNorth Center, President
Tom DeVries, Thoughtfull, Principal
Kedron Rhodes, Agathon Group, Strategic Designer
Alicia Roth, Amway, Business Innovations Specialist

Learning Event Sponsor

Special thanks to Amway Business Innovations for sponsoring this event!


In the spirit of collaboration, we are partnering with GR Current to promote their innovative Synchronic: Designing Cultures event, also at the Harris Building, one day before our event, on Wednesday September 17, 2014.



Interested in sponsoring this aimWest event? See our Sponsor Page for more information or contact Tim VanderMel, Sponsorship Chair, at 616-259-4625 or

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