Beyond UX / HCD

  • 27 Jan 2016
  • 5:00 PM - 8:00 PM
  • McFadden’s 3rd floor 58 Ionia Ave SW, Grand Rapids, MI 49503
  • 28


Registration is closed

Date: Wednesday, January 20, 2016
Registration & Networking Time: 5:00 pm
Presentation: 6:00 pm
After-Party: 7:00 pm
Location: McFadden's 3rd Floor
58 Ionia Ave SW, Grand Rapids, MI 49503
Parking: Parking lots and parking meters around the location

Event Summary


The term “innovation” is one of the latest marketing buzzwords that is used so often and for so many different concepts that it’s meaning is almost completely lost today.

However, did you know that there are people and organizations who specialize in helping businesses innovate? These people use innovation methodologies and frameworks, collectively known as Human Centered Design (HCD), or Design Thinking, to build creative and effective solutions.

We’re not talking about high-level or abstract theories; we mean real-world technical innovation shown by some of the most successful companies in the world.

HCD is a collection of practical, hands-on, techniques & processes to help understand, design, and build solutions to solve problems in a more complete and creative manner.

Even better, these techniques are meant to be used by everyone; not just those who consider themselves “creative”.

Come join us for a very thought-provoking event that just might change how you look at the world, how you define problems, and how you develop solutions.

Cash bar and hors d’oeuvres will be provided.  

Event Sponsor

Annual Sponsors

Select Resources
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RCM Technologies
RCM Technologies

IP Consulting, Inc.
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Interested in sponsoring this aimWest event? See our Sponsor Page for more information or contact Tim VanderMel, Sponsorship Chair, at 616-259-4625 or

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