Google presents: Gen C – The YouTube Generation

  • 15 Jun 2016
  • 5:00 PM - 8:00 PM
  • Waldron Public House 58 Ionia Ave SW, Grand Rapids, MI 49503
  • 20


Registration is closed

Date: Wednesday, June 15, 2016
Registration & Networking Time: 5:00 pm
Presentation: 6:00 pm
After-Party: 7:00 pm
Location: Waldron Public House 58 Ionia Ave SW, Grand Rapids, MI 49503

Event Summary

Google recently released some data on Generation C, a group of digital users who thrive on four principles: Connection, Community, Creation and Curation. Brands who understand this new generation, their passions, and their needs, can create a stronger connection with potential buyers.

Gen C – the YouTube Generation

This presentation will focus on getting to know Gen C, understanding their influence in the digital space, and learning how to create effective advertising for this new “generation.”
Come learn about millennials, their behavior on YouTube and the digital space, their passions/needs, and how marketers can effectively reach them.


Alexandra Gonzalez, Google, Digital Marketing Account Manager at Google

Alexandra Gonzalez is currently a Digital Marketing Account Manager at Google, helping CPG brands pivot to digital and refine their online marketing strategies. She previously worked with professional sports leagues and Broadway clients in Google’s Media & Entertainment sector, after two years of focusing on small businesses’ digital marketing initiatives. Alex leads internal trainings at Google on presentation skills and energy management, and she spends her time outside of work volunteering as a guest teacher at Chicago Public Schools. She graduated from the University of Florida with a B.S. in journalism.

Alexandra also presented at the aimWest/AAF/AMA 2015 “Everything is Connected” special event.

Event Sponsor:

Annual Sponsors

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RCM Technologies
RCM Technologies


Interested in sponsoring this aimWest event? See our Sponsor Page for more information or contact Tim VanderMel, Sponsorship Chair, at 616-259-4625 or

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