Reaching the Digitally Disenfranchised

  • 26 Jan 2011
  • 5:30 PM - 7:30 PM
  • GVSU Eberhard Center
  • 23


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Reaching the Digitally Disenfranchised

Location: GVSU Eberhard Center

Networking Time: 5:30pm
Panel Discussion: 6:15pm
Maps: Google Maps, Bing Maps

Many customers, prospects and employees haven't - or can't - embrace the internet or smart technologies. How do you reach the digitally disenfranchised?

Panelists will discuss:
  • Dealing with employees with who won't embrace today's technologies
  • How the digital divide is widening the gap between the rich & poor
  • The divide between the digital advances a corporation needs and an executives' ability to understand and fund those advancements
  • When to keep using traditional marketing and customer support methods; whether to drag them along or leave them behind
Featured Panelists
Shelby Reno from Independent Bank
Luisa Schumacher from West Michigan Center for Arts and Technology
Rich Tatum from Zondervan - Harper Collins

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