Leading, Not Following: IT's Shifting Role in Innovation
Location: WMU Downtown GR Campus Networking Time: 5:15pm Panel Discussion: 6:00pm Maps: Google Maps, Bing Maps
Moving from cost center to a center of inovation...
Traditionally, IT has been seen as a support function in most businesses. Even today, the IT department is often supporting innovation instead of being given a chance to lead innovation within an organization. But the role of IT is much more important, and the best-run organizations have recognized that they can’t separate IT from “the business.”
Given these challenges, and the politics inherent in all organizations, how can IT leaders drive change and innovation? And how do we as a community convince other business leaders to stop seeing IT as an “add-on” to real business activities and start embracing its role in marketing, communications, product delivery, and every other bottom-line activity a company does?
Featured Panelists
