Beer City USA: How Social Media Put Grand Rapids on the Map

  • 25 Sep 2013
  • 5:01 PM - 7:00 PM
  • Grand Rapids Downtown Market
  • 15


  • Any full time student.

Registration is closed
Wednesday September 25, 2013
Networking Time: 5:01pm
Panelists Take Stage: 5:30pm
Location: Grand Rapids Downtown Market


Social Media and grass-roots, viral marketing have helped Grand Rapids become a big name in many arenas thanks to campaigns like Beer City USA, Google Fiber, Artprize, Laughfest, Kids Food Basket “Toyota 100 Cars for Good” and more. How did we get here? Join us to hear local Social Media experts talk about how they helped promote grass root campaigns to gain recognition for Grand Rapids.

If you've never been to the Grand Rapids Downtown Market this is a great opportunity to check out the space!


Paul Jendrasiak – Spambully/Radio Host


Andrea Robyns – Experience GR
Pete Brand – Mindscape/Google Fiber
Laura Caprara – Stellafly Social Media
Derek DeVries – Lambert, Edwards & Associates, Derek DeVries Consulting

Andrea Robyns is the Interactive Web & Design Manager at Experience Grand Rapids where her role includes overseeing the website, social media and other marketing projects that help bring visitors to Grand Rapids. Andrea has been ranked in the Top 100 Tourism Professionals on Twitter and contributes to many social media Facebook groups.

Laura Caprara is the Founder, Owner, and Social Media Strategist at Stellafly Social Media. In it's two years it has grown into a highly successful social media firm with reach throughout West Michigan, the state, and the region. Stellafly has worked with organizations ranging from Grand Rapids Public Schools to Spoonlickers to ArtPrize. In 2012, Laura became a founding board member for the Social Media Association of Michigan, which aims to “promote social media as an impactful communication vehicle through state- wide education, adoption of social platforms and dissemination of successful social media solutions in public and private sectors.” Laura is currently involved in the West Michigan community as a member of the Grand Rapids Area Chamber of Commerce; Local First of West Michigan, she serves on the Advisory Board for the Grand Rapids Area Professionals for Excellence (GRAPE); and with the Girls Choir Academy. She's led efforts on these prominant local campaigns: Google Fiber for Grand Rapids, Ride the Rapid and most recently, You Are Awesome.

Pete Brand co-founded the web marketing and development firm, Mindscape, in 2001. Under Pete's leadership, MINDSCAPE has enjoyed double digit growth each year since its founding. As an entrepreneur passionate about mentorship and community development, Pete seeks ways to foster positive growth in every aspect of his life and business.  In May of 2013 Pete and his wife, Amanda, launched A Brand New Way; a Success Support Network committed to helping others find their true passion and accomplish their business goals.

Derek Devries is a senior associate in the digital practice at Lambert, Edwards & Associates (LE&A) where he focuses on social media strategy and marketing as well as online reputation management. Prior to joining LE&A, Derek worked for 834 Marketing and Design where he had the opportunity to work on the “Lights in the Night” Top Ten Artprize entry, and spent 11 years in higher education public relations and marketing.  Derek also teaches public relations at Grand Valley State University.

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