How Technology is Changing Sales & Marketing

  • 13 Nov 2013
  • 5:00 PM - 7:00 PM
  • WMU, Grand Hall B 200 Ionia Ave SW, Grand Rapids, MI 49503
  • 38


  • Any full time student.

Registration is closed
Wednesday November 13, 2013
Networking Time: 5:00 pm
Speaker Takes Stage: 6:00 pm
Location: WMU, Grand Hall B 200 Ionia Ave SW, Grand Rapids, MI 49503 (Map)


The pace with which new technologies are entering the market is at an all time high. These new tools are affecting every area of life, including sales and marketing. As a result, for many, there is nothing but confusion and angst over how the use of these tools will help increase marketing and sales effectiveness.

Jay Hidalgo, President of The Barzel Group and creator of Demand Gen Coach, will address this technological onslaught by providing an overview of the types of tools available today, discussing how they may or may not be having an effective on marketing practices, and providing steps on how marketing and sales people can begin to determine their technology needs.

For 20 years, Jay has helped enterprise, mid-market and small companies develop and build buyer research, demand generation, and lead management programs. He has been a frequent speaker at various conferences and seminars about demand generation and lead management, and is recognized as a thought leader in the industry. Prior to The Barzel Group, he co-founded and served as Chief Revenue Officer at ANNUITAS, a demand process firm. Jay has brought his expertise to companies such as Herman Miller, Ariba, NCR, Rubbermaid, X-rite and Pitney Bowes, among others.

Event Sponsor

Special thanks to our event sponsor, SDI Consulting.



© 2010 aimWest. All Rights Reserved.
Powered by Wild Apricot. Try our all-in-one platform for easy membership management